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4/27/2009
Of course...

A few days ago ACTIVE’s new campaign Content Matters was released. The final product of the campaign will be a book, totally made by YOU! That is to say, anyone can send their own contributions related to the different themes. It could be photos, personal stories, drawings, poems…

Of course the aim of the campaign is not “only” for us to make a book (or actually 2000 books!). ACTIVE wants you to share your thoughts with other people concerning very important topics that affect all society. If we talk about issues related to gender, participation in society and violence we will learn new things from each other’s experiences. Alcohol and other drugs have a great influence on these topics, and we want to raise awareness about that connection. Therefore, I hope that you participate in this project and, maybe, it will be your photo on the book-cover or sticker or poster that we will print in the end!

Visit the web-page http://contentmatters.activeeurope.org and read more!

The views on the blogs are the views of the blog writer, and not necessarily the organization. ACTIVE cannot be held responsible for any possible consequences.

Written by : Gabriella Franzén
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Maik
Tuesday, April 28, 2009
First of all I want to say that this is a very nice description of the campaign =)) I also agree: of course content matters! And I think we in Active are very often pretty good at this slogan also. However we in Active are very few compared to the rest "out there" and all too often content does not matter there. Who would eat fast food if you really knew what was in it? Who really does take time to care what's beneath pretty clothes or make-up? So, content matters is also a slogan or a project to start reflecting one's own behaviour and habits.

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