Euro 2016 began, and it is the biggest in the tournament’s history, with more teams – the very first time that Albania is also participating; more matches, more visitors, higher sales, higher profit and it will be located in more host cities than ever. Yet, we have the same way of celebrating sport. Alcohol industry is the general sponsor; people use alcohol before – during – after the match, it's not very important if the beloved team loses or wins; different type of drinking contests are published and people are being part, some city centers are converted into Euro 2016 Fan Zones where sport lovers can see the match in huge screens and consume beer. The consumption of alcohol has become firmly embedded in the Albanian culture.

"“First you take a drink, then the drink takes a drink, then the drink takes you.” "

F. Scott Fitzgerald

Zoom in Media / Alcohol marketing, results from Sweden.

Zoom in Media / Alcohol marketing, results from Sweden.

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Zoom in Media / Alcohol marketing, results from Sweden.

Zoom in Media / Alcohol marketing, results from Sweden.

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Press Release : Time to #OutbidChang - When a local barber shop stands up to a giant beer company

Press Release : Time to #OutbidChang - When a local barber shop stands up to a giant beer company

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Are we all EQUAL? Are we all EQUAL? 2016-06-12

Here comes another value that Active strongly stands for and which is one of the...

What does inclusion have to do with lifting ? =) What does inclusion have to do with lifting ? =) 2016-05-11

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DiD Day one Blog -  1 june 2015 DiD Day one Blog -  1 june 2015 2015-06-02

Hello everybody, how are all you guys today?  We are very good because we ...

Hi, I am Even Hi, I am Even 2015-04-17

Hi! As you maybe understand I'm the new board member of Active, and I would lik...

State Of (In)Transparency In The EU State Of (In)Transparency In The EU 2013-10-04

In his annual State of the Union – SOTEU speech, the President of the European...

Our vision is... 2013-08-13

... a democratic, diverse and peaceful world free from alcohol and other drugs w...